Battle Creek Battle Jacks
The Battle Creek Battle Jacks are a collegiate summer baseball team based in Battle Creek, Michigan. They compete in the Northwoods League, a premier summer league for college players with remaining NCAA eligibility.
About
Objective
Oversaw, managed and created digital content for the Battle Creek Battle Jacks across multiple social media platforms. Utilized Canva and Adobe Photoshop to design engaging graphics, while refining photography skills by capturing and editing game-day imagery for web and social media use.
Execution
-Managed and maintained a comprehensive social media calendar, ensuring consistent and timely posts across platforms to align with key events and engagement goals.
-Coordinated and executed content creation, including graphics, captions, and reels, tailored to promote the team's identity and engage the community.
-Served as lead photographer for all games, capturing high-quality, on-brand visual content used for promotional and recap posts.
-Played a key role in elevating the visibility and voice of a newly branded team by driving cohesive storytelling, visual identity, and consistent messaging across digital channels.
Content Creation
Graphics
Results
-Boosted Facebook engagement by 108.6% and increased Instagram profile visits by over 1,000% by tailoring content strategies to each platform’s unique audience behavior.
-Launched and grew a new TikTok account to 1,100+ followers within a short time by producing trend-driven content resonating with youth culture.
-Photographed 30+ baseball games, generating a high volume of content for the team's website and social media presence.
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